A product, company or brand's name is its DNA. 
Without it, it doesn't exist. Thanks to the name, it might storm to the consciousness of millions of people…
Copywriting at its Best is Finding One Word that Encapsulate the Essence.

Skala
Peach
grand vista
selected
Limon
Bulldozer
Astrovision
anekdota
Emulsia
Fonetika